What is elastic procurement™ and who should care? CIOs will recognize the word “elastic” from cloud computing. Elastic procurement™ is a delivery model that is to Big Procurement technology systems what cloud computing was to the corporate data center. It lowers costs, eliminates complexity, and empowers staff. Before Amazon Web Services or Microsoft Azure, CIOs managed large private data centers, often in multiple locations. These were anything but elastic. One might characterize them as flabby and inflexible.